The latest trending word om social media is Idan. It is being used widely to predominantly hail people sarcastically or for real depending on the contest.
NaijaBet, like many others jumped on the bandwagon to play with the word in their adverts. In another, a man is seen referring himself as an Idan and his wife Idanwo.
Idan is from the Yoruba language. It is a slang which translates to baddest, success, hero, magic, accomplished – all of which depending on the context used.