Prince Odi Okojie, Ned Nwoko and Banky W have three things in common – they were all vying for House of Representatives seats, their wives are popular actresses and all used their platforms to promote their husbands.
Prince Odi Okojie and Ned Nwoko won seats for APC and PDP respectively. Unfortunately, Banky lost to Peter Obi’s Labour Party rep, Thaddeus Attah in Eti-Osa Federal Constituency.
All the men are much loved and were very popular thanks to their endless campaigns, but their wives video campaigns on their behalf gave the additional touch which elevated their campaign. One thing significantly different in their videos were Regina and Mercy speaking in their Husband’s tongues to send out their message, while Adesua spoke in English.
While Lagos is populated with mixed ethnicity, could this strategy have costed them potential vootes from Eti-Osa residence who would been more touched if they heard it their language, Yoruba or Igbo or more? Might it have helped if the message was not soley English focused therefore mainly targeting the urban population?
Watch their videos below and have your say in the comment section.