The salt adding swag he used on a meat has made him a hit around the world with people hashtagging him under #saltbae. Even Ben Afflect paid homage to him with a T-shirt

The king of meat’s real name is Nusret and he is a Turkish chef
Ottoman steak pic.twitter.com/gXynE52EQE
— Nusret (@nusr_ett) January 7, 2017